Ivan BasileDigital Project Manager + Marketing Strategist
Harmonious Orchestrator of Digital Campaigns on an endless pursuit of understanding
Armed with street-like common sense, transcendent communication skills, and a laundry list of prior learning experiences, I aim to change the world.
- Birthdate : 08/09/1986
- Phone : 954-736-8219
- Email : ivan@creativestate.us
- Website : www.creativestate.us
- Address : 3 Stuyvesant Oval New York, NY 10009
resume
I‘ve spent the last 6 years developmentally growing in the fields of Web Project Management + Strategic Marketing, creating relationships and launching digital, metric-driven initiatives for various sized businesses. Most recently, I've spent the last nine months building the in-house marketing department for a South Florida startup, Infinix Media, boasting expontential growth in revenue and number of employees. Additionally, I've explored the entrepreneurial side of the web industry with my startup, Creative State. All case studies available upon request.
My Employment
2015-2016
Digital Marketing Director – Infinix Media
Challenged with entering a crowded healthcare space and acquiring leads at a near impossible CPA, I was responsible for researching + strategizing + implementing our entire digital marketing department. Quality-centric, PPC campaigns championed my success at Infinix, creating well over a million dollars in profitable revenue, as well as exponential growth in new employees and industry recognition. Additional responsibilities - Project Management and Creative Direction for in-house branding, websites, and trade show collateral.
[ROI-Focused Case Study available upon request]
2014-Prsnt
CEO + Founder – Creative State
Creative State is my cause-based startup which shares and promotes artwork by the South Florida community in an effort to raise money for Art Education and Creative Learning. To date CS has donated a few thousand dollars and various musical instruments to a handful of South Florida causes, through e-commerce sales + event vending. www.creativestate.us
2013-2014
Web + Marketing Director – The Original Frameless Shower Doors
FSD was a client of OGK’s and we formed a good relationship during and after the completion of their new brand and custom ecommerce website. With the blessing of OGK, I embarked on my first in-house position focused on developing and executing multi-vertical campaigns that spanned anywhere from large scale SEM and Social initiatives to UI/UX changes to improve specific conversion metrics. The experience was extremely positive with outstanding growth in traffic, leads, sales and brand awareness.
Copy + Design + Dev done by me
2011-2013
Lead Project Manager – OGK Creative
OGK shaped the foundation of my creative influences, it’s where I genuinely understood the difference between a designer and a true creative. To this day, the Lead Creative Director remains a personal mentor, who continually humbles me and my thought process. We worked on very high-end projects in both print + web for both national and international clients. A large number of my managed projects still reside on OGK’s website.
My Education
May 2010
Bachelor Degree – Mutimedia Journalism, FAU
I tried to be as proactive as possible during my college years in gaining experience in both the media and business development disciplines. I worked as a correspondent for the Scripps Treasure Coast Newspaper, A public relations intern for a well-know PR Agency in South Florida, as well as a Supervisor in the University Advancement Office in campus coordinating and fundraising for various initiatives across campus. My degree also first introduced me to Wordpress, SEO, and copywriting for the Web.
June 2012
Continuing Education – Introduction to Project Management, FAU
I took this continuing education course when I was working for my first web dev company, Boca Web Design. The scale of our projects and clients was growing rapidly, so I enrolled to ensure we could properly manage these increasing scopes and our client’s expectations throughout the process.
Portfolio and Case Studies
Here are a few examples of some web + print projects I've worked on including an overview of my last in-house position as a full-time marketing + web director.
contact
Interested in working on something exciting and innovative in the digital world? Well then, send me a message and let's make some digital magic.